You get a map of the market and your place on it: your ideal audience and what it expects, your closest competitors, and the platform and territory specifics you need to account for.

You get a complete definition of the Mythic Structure. It defines what's possible in your imaginary world, what isn't, and why. It also shapes the setting, product, narrative, and visual style.

You get a complete definition of your Setting — the outer aesthetic layer of your imaginary world — grounded in historical market data on what your target audience expects in your category.

You get the complete architecture of your imaginary world: its mythic structure, its setting, and the critical components of your origin product — the one that sets off the unpacking of your world across media.