World-First Method
The science & business of imaginary worlds
Build IP & worlds that stand out and last
A solution is forgotten in a minute. An emotion, in a second. A plot is never remembered at all.
People come for the experience, and stay for the meaning.
Working with meaning is hard. It doesn't live in databases, scripts, or guidelines. It lives in the imagination.
IP, brands, and ecosystems are imaginary worlds where people act as if it's all real.
World-First Method is a system for designing these worlds for business.
AI is taking over the what and the how. All that's left for us is the why.
The imaginary world is the why. It's a system of meaning that makes people care, buy, and stay.
The imaginary world is the why. It's a system of meaning that makes people care, buy, and stay.
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Most teams start with a story, a feature, or a campaign, then try to bolt something on top and lose control.
World-First Method starts at the other end. With designing the imaginary world. That world is then systematically unpacked into style, setting, products, stories, features, and campaigns.
World-First Method starts at the other end. With designing the imaginary world. That world is then systematically unpacked into style, setting, products, stories, features, and campaigns.
Services
For game devs, filmmakers & execs
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Expertise
Mini-MBAComplete confidence in managing an IP, its team, and its business, for leaders who've seen it all. -
Yarr Rash
Yarr Rash
Creator of World-First Method
In games and multimedia since 2007. Led product, publishing, operations, and marketing at Akella, Electronic Arts, Kanobu, Rambler, Wargaming, and Stoloto. Has worked with international products and teams, from indie studios to platforms with tens of millions of users and $1B+ in revenue. Has taught at the British Higher School of Art and Design, HSE University, and Lomonosov Moscow State University.
A visionary and strategist with systems thinking and a deep understanding of audiences and the culture of games and narrative entertainment.
Champions cross-media IP as the only defensible strategy for the entertainment industry in the age of AI.
Author of The Iconic IP Playbook. Coined the line "Content is king, but IP is god".
Creator of World-First Method
In games and multimedia since 2007. Led product, publishing, operations, and marketing at Akella, Electronic Arts, Kanobu, Rambler, Wargaming, and Stoloto. Has worked with international products and teams, from indie studios to platforms with tens of millions of users and $1B+ in revenue. Has taught at the British Higher School of Art and Design, HSE University, and Lomonosov Moscow State University.
A visionary and strategist with systems thinking and a deep understanding of audiences and the culture of games and narrative entertainment.
Champions cross-media IP as the only defensible strategy for the entertainment industry in the age of AI.
Author of The Iconic IP Playbook. Coined the line "Content is king, but IP is god".